BIOGEN; Remote                                                  10/2021- Present                                                              

Sr. Manager, Omnichannel Production                                                                   

• Oversee creation, development, and launch of omnichannel digital projects including HCP and Patient websites, email campaigns, and strategic engagement initiatives across multiple therapies.

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• Manage company-wide production and launch of Field focused digital resources including Rep-Triggered Email (RTE). Responsible for ~$500K program budget.

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• Implement program strategy and optimizations. Introduced new processes and procedures streamlining production and generating a 35% decrease in development time.​

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• Collaborate in cross-functional teams with Marketing, Creative Agency Partners, and Development teams on strategic direction of promotional pieces following guidance of Promotional Regulatory Committee and Regulatory, Medical, Legal, and Government guidelines. Manage external agency vendors and partners.

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• Partnered on execution of a top-priority Patient Engagement program launch. Collaborated with Marketing, MCE, IT, and Campaign Ops on 2 program initiatives focused on Patient Retention and Lead Generation.

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SANOFI;  Cambridge, MA                                    10/2019-10/2021

 

Digital & Multi-Channel Engagement Project Leader, The Americas

 

• Lead production of Branded and Unbranded marketing websites and campaigns; average 8 to 10 new websites, site updates, and redesign launches quarterly. Focus areas: Oncology, Rare Disease, Rare Blood Disorders, Neurology, Multiple Sclerosis, Dermatology, and Respiratory.

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• Collaborate with Marketing and Portfolio teams developing strategic digital project plans and marketing solutions to provide product information and disease awareness to HCP’s and Patients and improve customer experience. Plan PDUFA launches, ODPD feedback, 2253 submissions, label updates, and virtual congresses.

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• Manage 6+ Digital Project Managers overseeing end to end project management in North and South America.

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• Implement MCE Campaign Services: web, email, SMS, in multiple countries and regions; onboarded 7 new countries to date. Strategize country prioritization with Global team and train regional Brand Leads, Data Stewards, MCE Strategists, CRM Managers, and Analytics Team.

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• Manage 35+ creative agencies and developers concurrently to design and build digital campaigns which execute brand strategy for web, email, social media, CRM, and SEO. Follow Promotional Review Board, Digital Governance, IT, Medical, Legal, Regulatory, and Government Health Authorities (FDA, PAAB) guidelines and regulations.

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• Analyze and evaluate data, site metrics, and emerging technologies to optimize performance for audience engagement, program KPIs, and ROI.

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• Developed online training program and materials for 3rd party creative agencies for new platform rollout. Scaled program in multiple countries creating a structured, adaptable training initiative. Resulted in 95% design template adherence: reducing time and costs in design and development of web projects.

 

SANOFI;  Bridgewater, NJ                              04/2018-10/2019                                                                                

ITS R&D Digital Clinical Program and Project Manager 

                 

• Spearheaded innovative digital initiatives through implementation of strategic processes.  Collaborated with key stakeholders to develop and establish digital strategy, project scope, planning, and execution.

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• Designed, launched, and directed multi-channel digital programs in 17 countries and emerging markets; worked with 350 clinical trial sites, recruited over 250 randomized patients in Diabetes, Cardiovascular, Rare Disease and Oncology. Increased enrollment rates by 10%, delivered multi-million dollar cost and time savings.

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• Built relationships and facilitated operations of 8 third-party vendors and external agencies contracted for digital project development and deployment. Introduced new “Train the Trainer” digital training module for best practices and third-party services to internal study teams and external clinical sites.

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• Negotiated and managed multiple project budgets and allocations, totaling $10M+. Worked with Procurement to construct request for proposals, work orders, master service agreements and data protection agreements.

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• Created website designs, content marketing, social media and paid search strategy, and privacy policies in accordance with national and local laws, FDA regulations, and GDPR guidelines. Coordinated quality assurance reviews with vendors, local clinical study and legal teams, and global regulatory bodies.

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• Developed full program lifecycle from creation to execution; set and meet project timelines. Provided support to CAPA processes, SOP improvements, risk analysis assessments, and internal and third-party audits. 

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• Championed digital transformation by leading a global collaborative cross-functional team for digital engagement consisting of 45+ Operational Leads, RTMs, CPLs, CTOMS, and Digital Catalyst.  

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• Performed data analysis, optimized program performance, and presented metrics reporting: KPIs, ROI, prioritization, traffic analysis, conversions, effectiveness, milestones, and program pipelines. 

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INFORMA;​ New York, NY                                      2012 - 2017

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Product Manager                                                          06/17-12/17

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• Redesigned and evangelized $50M+ vertical-wide Loyalty Partnership Program comprised of the top 50 global pharmaceutical/healthcare and CRO companies.

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• Introduced product vision, product roadmap, and strategic plans to increase program offerings, ensure customer success and launch new product features resulting in growth of customer acquisition by 80%. Maintained product backlog and led new releases.

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• Fueled revenue by 10% annually by improving client engagement and strengthening retention levels. Managed program budget of $90K for client-focused events, KOL presentations, and new feature launches

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• Developed desktop and mobile UI/UX design for customized client websites. Performed Q/A testing and accelerated completion using agile sprints.

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• Led collaborative cross-functional teams of 10+ managers and directors in Client Success, Product Marketing, Business Development and Thought Leadership.

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• Increased brand marketing and equity via email and social media campaigns by designing strategic marketing briefs, go to market strategy, messaging, positioning and competitive differentiation. Conceptualized and designed sales enablement materials and conducted training for sales and service teams.

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• Implemented and commissioned new program metrics utilizing data-driven research and market analysis to meet KPI’s and determine areas of focus for increased ROI.

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Junior Product Manager                                        04/16-06/17

 

• Played a pivotal role in providing analytical support for the development of digital business intelligence services and sales management strategies for multiple new and existing products.

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• Oversaw a division-wide client engagement project of 30+ to garner qualitative and quantitative user feedback/insight and discern customer needs and pain points. Presented findings to Sr. Executives for implementation of new processes leading to 7% increase in revenue over following two quarters.

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• Partnered with design and engineering teams to execute full product lifecycle management: design concepts, wireframes, product strategy, and go-to-market plan for a new digital product generating $600K+ revenue in one quarter.

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• Participated in weekly product backlog and release meetings with the development and design teams to deliver on new product features.

 

• Performed industry, market, and user research and competitive analysis to identify key trends, explore user needs, and create a competitive intelligence matrix that assisted with design development and strategy.

 

• Conducted 10+ customer interviews monthly to delve into the user experience, develop user requirements and write user stories to build new products based on market need and diagnose areas for performance improvement and new product opportunities.

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• Created battle sheets and product positioning documents to enable sales operations, service, and marketing teams by defining product messaging and customer segmentation.

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SME Account Executive​                                        10/14 - 04/16

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• Managed $1.1M in e-commerce subscription-based renewals of digital newsletters tracking the healthcare and medical device industries. Collaborated with key client decision makers to secure contracts and up-sell and cross-sell supportive services.

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• Consistently exceeded targets up to 115% through customized account plans, structured pipelines, and forecasted revenue growth.

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• Led the all-digital transformation of “The Rose Sheet” a leading publication. Served as the go-to person for internal staff and external clients to provide solutions and answer questions.

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• Launched a cross-functional task group charged with developing the strategic direction of publication content consolidation. Worked with the Head Editor to gather and analyze client data for presentation to senior management on potential revenue impact and ROI.​